Top 5 Reference Apps Performance in Colombia - Q2 2021

During Q2 2021, the top 5 reference apps in Colombia experienced diverse trends in downloads, revenue, and active users. Here’s a detailed look at the performance of these apps on a unified platform, based on data from Sensor Tower.

Google Translate from Google saw consistent weekly downloads, starting at 19.6K and peaking at 32.9K in mid-April before declining to 17.2K by the end of June. The app maintained a high number of active users, beginning the quarter with approximately 2M and gradually decreasing to 1.8M.

The Bible app by Life.Church experienced fluctuating downloads, beginning with 21.5K and ending at 9.2K. Active users showed a slight decline, starting at around 1M and ending the quarter with 960K.

Voice Translator: AI Translate by BPMobile had modest weekly downloads, ranging from 298 to 791. Revenue peaked at $640 in mid-May and then stabilized around $247 by the end of June. Active user numbers were steady, hovering around 2K throughout the quarter.

UDictionary Translator, published by Youdao (Hong Kong) Limited, saw a strong start with 32.2K downloads, peaking at 38.2K in early April. However, downloads dropped to 7.9K by the end of June. Weekly revenue showed minor fluctuations, peaking at $161 in early June. Active users remained relatively stable, averaging around 180K.

MyHeritage: Family Tree & DNA from MyHeritage.com had a notable revenue peak of $3.7K in early April, but this declined to $465 by the end of June. Downloads started at 21.2K and fell to 2.5K by the end of the quarter. Active users followed a downward trend, starting at 35.6K and ending at 6.7K.

For more detailed insights and data, visit Sensor Tower.